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Today’s world is full of risks, both personally and professionally. Taking risks is something they taught us in business school. These calculated risks can lead to big rewards, but not when it comes to your organization’s cyber security. Even the smallest risk could create irreparable damage. The goal is to reduce and/or completely eliminate your overall exposure.
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Now a days, companies are using more and more online collaboration tools to be more productive and efficient. From Google Drives to marketing automation tools to CRM systems, employees are required to manage their day-to-day responsibilities across multiple online platforms which means managing multiple usernames and passwords.
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As we set our New Year's resolutions, many of us are thinking about ways we can make changes within ourselves that will be most impactful this coming year. The goal of a healthier you. The goal of financial success. The goal of being more mindful and present, and the list goes on.
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“*****is your pass words. Lets get straight to the point. Neither anyone has compensated me to investigate about you. You don’t know me and you’re most likely thinking why you are getting this e-mail?”
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Hurricane Florence has come and gone but the aftermath for many in its path will go on for months, even years. As we look back at this first hurricane of the year there are many lessons to be learned. The number one lesson to be learned for both homeowners and businesses alike is that preparation and proactive planning limits loss and disruption. For most, this means sand bags, boarding up windows, gathering supplies, and finding safe shelter.
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Well its about time. Finally, SMB’s are starting to get some protection from the Federal government. Let’s be honest the Feds have been slow to move to help SMBs with their cyber security concerns.
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It’s only been a day or so since the news of the LabCorp cyber attack has gone public. As this story unfolds it should be both a warning and a lesson to businesses in general but particularly to those that hold sensitive customer data. The healthcare industry and financial services organizations are targeted destinations for cyber criminals.
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Managed service providers are facing more competition as the market grows and adapts to meet new needs and challenges. New customer acquisition is more expensive and more complicated than ever. Referrals, while the best leads ever, are not a sustainable business model. So how do MSPs build long-term sustainable sales and marketing strategies?
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Most managed service provider businesses were founded on a need and a reputation. A friend or an associate needed a service and someone said,” Hey I worked with this guy that’s a genius with networks and computers. Let’s give him a call and see if he can help us out.” A relationship was formed and a new business was born. After that word of mouth and referrals added a few more clients, and before long a business became a reality.
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Our world is changing. We are facing an environment where we have to be more than managed service providers (MSPs). We have to understand all the specialty practices that interface and integrate with our services. If we are unable or unwilling to do it all, we must be open to forming partnerships to meet the demands of our clients. If we do not, we run the risk of losing our clients to those who better understand the changing landscape and volatility of our market.
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